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10 Best 40 Inch Smart Tvs 2025 in the UK

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

Rating
9.7
Chosen by1,485
Resolution
Connectivity
Sound Quality
Resolution
Good color accuracy, though some dark images may lack clarity.
Connectivity
Connects to Wi-Fi quickly with step-by-step instructions.
Sound Quality
Exceptional picture and sound quality for the price.
Design and Build Quality
Slimline design is more space-saving than older models.

The Amazon Fire TV 40-inch 2-Series offers a Full HD 1080p resolution, which ensures sharp and clear picture quality, although it may not match the detail provided by higher-end 4K models. Its support for HDR10 and HLG enhances color accuracy and brightness, providing a more vibrant viewing experience. The TV features a 60 Hz refresh rate, suitable for smooth playback of standard content but less ideal for fast-paced sports or gaming where higher refresh rates are preferred.

Fire TV OS serves as the smart platform, which is user-friendly and integrates Alexa voice controls for hands-free navigation and smart home device management. This allows for convenient access to a wealth of streaming services like Netflix, Prime Video, and Disney+, making entertainment easily accessible. However, content availability could vary based on location and subscription requirements.

Connectivity is reasonably covered with 2 HDMI inputs and 1 HDMI ARC for audio equipment, a USB port, and both Wi-Fi and Ethernet options. While these are sufficient for most users, those with multiple gadgets might find the ports slightly limited. Sound quality is backed by Dolby Digital Plus, providing a decent audio experience for general use. However, audiophiles may desire external speakers or soundbars for enhanced sound performance.

Design-wise, the TV features a straightforward black finish, making it easy to blend into most interiors. It supports VESA wall mounting for flexible placement options. The bezel is moderately sized, which may not be as sleek compared to some modern frameless designs. The device promises security updates for four years, ensuring longevity and safety. Accessibility features such as VoiceView and screen magnifier cater to users with visual impairments, adding inclusivity to its usability.

Rating
9.7
Chosen by1,485
Resolution
Connectivity
Sound Quality
Resolution
Good color accuracy, though some dark images may lack clarity.
Connectivity
Connects to Wi-Fi quickly with step-by-step instructions.
Sound Quality
Exceptional picture and sound quality for the price.
Design and Build Quality
Slimline design is more space-saving than older models.
#2

Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

Rating
9.4
Resolution
Connectivity
Sound Quality
Resolution
For basic use, the TV is fine, but the picture quality may feel dated compared to 4K models, lacking vibrancy and sharpness.
Connectivity
However, the TV only has two HDMI ports, which may be insufficient for users with multiple digital devices.
Sound Quality
While the sound is decent for a bedroom TV, connecting a soundbar can enhance the audio experience.
Design and Build Quality
The TV is lightweight and compact, making it easy to place on furniture like a chest of drawers.

The Panasonic TV-40S55AEY is a 40-inch Full HD LED Smart TV that aims to deliver a pleasing visual experience. Its HD Colour Engine stands out by offering vibrant and natural colors, making it suitable for enjoying TV shows, movies, and games. The TV supports HDR technology, which enhances the picture quality by providing high contrast images with deeper blacks and brighter whites, making visuals more dynamic.

Powered by Fire TV, this model gives you easy access to streaming services and apps, with the added convenience of Alexa voice control. This means you can change channels, launch apps, or control other smart home devices using voice commands, enhancing user convenience.

For gamers, the dedicated Game Mode is a nice addition, reducing input lag and promoting a smoother gaming experience. The built-in Media Player is another plus, allowing you to conveniently play personal media from USB drives. However, the TV has a refresh rate of 60 Hz, which is standard but not optimal for fast-paced gaming or sports viewing. Its Full HD resolution of 1080p is adequate for a 40-inch screen, but it lacks the clarity of 4K, which might be a consideration if you're seeking the highest picture quality available.

The connectivity options are decent, with multiple HDMI ports, Ethernet, and USB inputs, but it could benefit from more HDMI ports for those with multiple devices. Sound quality is not highlighted as a key feature, which implies it may be average and might need external speakers for an improved audio experience.

In terms of design, the TV is compact and lightweight, making it easy to fit into various room setups. It comes with necessary components like a power cable, remote control, and stand, and it's manufactured by Panasonic, a reputable brand in electronics. This model is a solid choice for those seeking a smart TV experience with vibrant visuals and smart home compatibility, though it may fall short for those requiring top-tier resolution or sound quality.

Rating
9.4
Resolution
Connectivity
Sound Quality
Resolution
For basic use, the TV is fine, but the picture quality may feel dated compared to 4K models, lacking vibrancy and sharpness.
Connectivity
However, the TV only has two HDMI ports, which may be insufficient for users with multiple digital devices.
Sound Quality
While the sound is decent for a bedroom TV, connecting a soundbar can enhance the audio experience.
Design and Build Quality
The TV is lightweight and compact, making it easy to place on furniture like a chest of drawers.
#3

Hisense 43 Inch 4K Smart TV 43E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

Rating
9.2
Resolution
Smart TV Platform
Sound Quality
Resolution
The picture quality is crystal clear, making it a delight for movie enthusiasts.
Smart TV Platform
The built-in smart features are really easy to use, even for someone who’s not super tech-savvy.
Sound Quality
Sound quality is great right out of the box, with no need for extra speakers.
Design and Build Quality
The TV is sleek, lightweight, and the perfect size for a living room.

The Hisense 43 Inch 4K Smart TV 43E6NTUK stands out with its 4K Ultra HD resolution, ensuring sharp and clear picture quality. The Dolby Vision and HDR 10+ further enhance the viewing experience by providing vivid colors and better contrast, making it a strong contender for movie enthusiasts. With a 60Hz refresh rate and features like ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), it is also well-suited for casual gamers, although more demanding gaming needs could benefit from a higher refresh rate.

The MEMC (Motion Estimation and Motion Compensation) feature helps in delivering smoother motion, reducing blurriness during fast scenes. The sound quality is decent with 14-watt speakers and DTS Virtual:X, but it might not be sufficient for users looking for a more immersive audio experience without additional sound systems. Connectivity options are robust, including dual-band Wi-Fi, Bluetooth 5.0, Airplay 2, and multiple HDMI 2.1 ports, supporting the latest gaming consoles and other devices. The smart TV platform, VIDAA U7.6 OS, is user-friendly and comes preloaded with popular streaming apps like Netflix, YouTube, Disney+, and more.

The inclusion of voice control through Alexa and compatibility with Google Home and Apple Home adds to the convenience. The design is modern with a bezel-less display and dual stands, which makes it aesthetically pleasing. AI features such as AI Sports Mode and AI Picture enhance the viewing experience based on the content. Additionally, it has TÜV Rheinland certification for low blue light, making it easier on the eyes during extended viewing sessions. The TV also aligns with energy-saving initiatives, offering a Green Packaging and Energy Saving Mode. However, if you are an audio aficionado or a competitive gamer, you might find the built-in sound and refresh rate limiting. Its design and feature set make it an excellent choice for general entertainment and casual gaming.

Rating
9.2
Resolution
Smart TV Platform
Sound Quality
Resolution
The picture quality is crystal clear, making it a delight for movie enthusiasts.
Smart TV Platform
The built-in smart features are really easy to use, even for someone who’s not super tech-savvy.
Sound Quality
Sound quality is great right out of the box, with no need for extra speakers.
Design and Build Quality
The TV is sleek, lightweight, and the perfect size for a living room.

Buying Guide for the Best 40 Inch Smart Tvs

Choosing the right 40-inch smart TV can greatly enhance your viewing experience. When selecting a TV, it's important to consider various specifications that will impact picture quality, sound, connectivity, and overall performance. Understanding these key specs will help you make an informed decision that best suits your needs and preferences.
ResolutionResolution refers to the number of pixels that make up the picture on the screen. The higher the resolution, the sharper and more detailed the image. Common resolutions for 40-inch TVs include Full HD (1080p) and 4K (2160p). Full HD is suitable for regular TV watching and streaming, while 4K offers a more immersive experience with greater detail, especially if you enjoy watching high-definition content or gaming. Choose 4K if you want the best picture quality and plan to watch a lot of 4K content.
Refresh RateThe refresh rate is the number of times per second the TV refreshes the image on the screen, measured in Hertz (Hz). Common refresh rates are 60Hz and 120Hz. A higher refresh rate results in smoother motion, which is particularly beneficial for watching sports, action movies, or playing video games. If you primarily watch regular TV shows or movies, 60Hz is usually sufficient. However, if you are a gamer or enjoy fast-paced content, consider a TV with a 120Hz refresh rate.
Smart TV PlatformThe smart TV platform is the operating system that allows you to access streaming services, apps, and other online content. Popular platforms include Android TV, Roku TV, and proprietary systems from manufacturers like Samsung and LG. Each platform has its own interface and app availability. Choose a platform that you find user-friendly and that supports the streaming services you use most frequently. If you have other smart devices, consider a platform that integrates well with them.
HDR (High Dynamic Range)HDR enhances the contrast and color range of the TV, providing a more realistic and vibrant picture. There are different HDR formats, such as HDR10, Dolby Vision, and HLG. HDR10 is the most common and is supported by most TVs, while Dolby Vision offers a more dynamic and superior HDR experience but is less widely available. If you want the best possible picture quality and watch a lot of HDR content, look for a TV that supports multiple HDR formats.
ConnectivityConnectivity options determine how you can connect other devices to your TV. Important ports include HDMI, USB, and audio outputs. HDMI ports are essential for connecting devices like gaming consoles, Blu-ray players, and streaming devices. More HDMI ports provide greater flexibility. USB ports allow you to connect external storage or other peripherals. Ensure the TV has enough ports to accommodate all your devices. Additionally, check for Wi-Fi and Bluetooth capabilities for wireless connections.
Sound QualitySound quality is crucial for an immersive viewing experience. While most TVs come with built-in speakers, their quality can vary. Look for TVs with higher wattage speakers or additional sound technologies like Dolby Audio or DTS. If sound quality is a priority, consider a TV with good built-in speakers or plan to invest in an external sound system like a soundbar or home theater system. Evaluate your space and listening preferences to determine the best sound setup for you.
Design and Build QualityThe design and build quality of the TV can affect both aesthetics and durability. Consider the TV's bezel size, thickness, and stand design. A slim bezel and sleek design can enhance the look of your living space. Additionally, ensure the build quality is sturdy, especially if you plan to mount the TV on a wall. Choose a design that complements your room's decor and meets your installation preferences.