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10 Best Dog Shampoos 2025 in the UK

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

BUGALUGS Oatmeal & Aloe Vera Dog Shampoo dog grooming shampoo products for smelly dogs with fragrance, oatmeal puppy shampoo, professional Vegan pet shampoo & conditioner (500ml)

Rating
10.0
Chosen by1,300
Skin Type
Coat Type
Fragrance
Skin Type
Great shampoo, leaves the dog's skin smooth and smelling fresh.
Coat Type
Smells lovely and leaves coats feeling soft and looking healthy.
Fragrance
Great shampoo, leaves the dog's skin smooth and smelling fresh.

The BUGALUGS Oatmeal & Aloe Vera Dog Shampoo is designed for dog owners looking for a soothing and moisturizing solution for their pet's dry, itchy, or irritated skin. With colloidal oatmeal and aloe vera as key ingredients, the shampoo promises relief and comfort, making it a good option for dogs with sensitive skin. The vegan formulation is pH balanced, making it suitable for all breeds and puppies over 8 weeks old.

One of the standout features of this shampoo is its long-lasting coconut and lime fragrance, which effectively tackles odors and leaves dogs smelling fresh. This makes it particularly appealing for owners of dogs that tend to get smelly between baths. Additionally, it is marketed as being economical, with a formulation that allows up to 20% more washes compared to similar products. This could be a cost-effective choice for pet owners who bathe their dogs frequently.

However, while the fragrance might be pleasant for some, it could be too strong for dogs or owners sensitive to scents. Being a professional-grade product, it is positioned as part of a broader grooming range, which might appeal to those looking for a comprehensive grooming solution. The shampoo comes in a 500ml bottle, which is a standard size but may not be sufficient for very large dogs or households with multiple pets. The shampoo is allergen-free, which is a plus for peace of mind, but it is important for pet owners to ensure their dog does not have specific sensitivities to any of its ingredients. This shampoo is thus best suited for dog owners seeking a fragrant, soothing option for regular grooming, especially for those with dogs prone to itchy skin.

Rating
10.0
Chosen by1,300
Skin Type
Coat Type
Fragrance
Skin Type
Great shampoo, leaves the dog's skin smooth and smelling fresh.
Coat Type
Smells lovely and leaves coats feeling soft and looking healthy.
Fragrance
Great shampoo, leaves the dog's skin smooth and smelling fresh.
#2

WAHL Dirty Beastie Shampoo, Dog Shampoo, Shampoo for Pets, Natural Pet Friendly Formula, For Dirty Pet Coats, Ready-to-Use, Remove Dirt and Odours, Smelly Coats, Twin Pack

Rating
10.0
Skin Type
Coat Type
Fragrance
Skin Type
It's gentle on sensitive skin, making it a reliable choice for keeping pets fresh and comfortable.
Coat Type
This shampoo works wonders, leaving the dog's coat clean, soft, and smelling great with an easy lather and rinse.
Fragrance
While the product itself has a nice scent, the fragrance is subtle on the fur after washing and drying.

The WAHL Dirty Beastie Shampoo is a versatile pet cleansing product suitable for a wide variety of animals, including dogs, cats, and even farm animals like horses and llamas. One of its primary strengths is the natural, pet-friendly formula. It contains Aloe Vera, making it suitable for pets with sensitive skin, and is free from common irritants like parabens, alcohol, and silicone, which is a great plus for maintaining healthy skin pH balance. The shampoo is ready-to-use, which adds convenience, as no dilution is necessary.

In terms of performance, it's designed to tackle dirt and odors, making it ideal for pets with particularly smelly or matted coats. The kiwi scent provides a pleasant fragrance without being overpowering. However, it should be noted that while it’s effective for removing dirt, it doesn't offer any medicated properties, so it may not be suitable for pets with specific skin conditions that require medicated treatment.

With a liquid volume of 250 ml per bottle and sold as a twin pack, it provides a good quantity for regular use, especially for pet owners with multiple animals. The product has received positive feedback from users, reflecting a satisfaction rate of 4.4 out of 5 stars across more than 3,300 reviews, which speaks to its effectiveness and user approval.

One potential drawback is that it may not be the best choice if a pet requires a specialized formula for unique skin or coat issues beyond general cleaning. Additionally, while the broad animal applicability is a strength, those looking for a dog-specific solution might find it too general. Nonetheless, for those seeking a reliable, natural shampoo to maintain their pets’ cleanliness and odor, it’s a worthwhile option.

Rating
10.0
Skin Type
Coat Type
Fragrance
Skin Type
It's gentle on sensitive skin, making it a reliable choice for keeping pets fresh and comfortable.
Coat Type
This shampoo works wonders, leaving the dog's coat clean, soft, and smelling great with an easy lather and rinse.
Fragrance
While the product itself has a nice scent, the fragrance is subtle on the fur after washing and drying.
#3

Wahl Oatmeal Essence Shampoo, Dog Shampoo, Shampoo for Pets, Natural Pet Friendly Formula, Professional Vegan pet Shampoo, For Dogs with Very Sensitive Skin, Concentrate 15:1, 5 Litre

Rating
9.8
Ingredients
Skin Type
Ingredients
Delightful scent with oatmeal essence, leaving the dog smelling clean and sweet without being overpowering.
Skin Type
The best shampoo for dogs I've ever had; it smells lovely and is great for their skin. Dogs don't scratch, have a great shine, and are easy to groom.

The Wahl Oatmeal Essence Shampoo is a versatile choice suitable for a wide range of animals, including dogs with very sensitive skin. Its natural formulation, free from parabens, gluten, and alcohol, makes it a gentle option. The inclusion of oat proteins, coconut extract, and almond oil not only helps to soothe and reduce skin irritation but also moisturizes and conditions the coat, which can be especially beneficial for dry or inflamed skin. Its concentrated formula means it can be diluted, stretching the 5-liter bottle for many uses.

A standout feature is its allergen-free composition, making it a safe option for pets prone to allergies. The coconut scent is mild yet pleasant, adding a touch of fragrance without overwhelming sensitive noses. Its pH balance is tailored to suit the delicate skin of animals, further emphasizing its gentle nature. However, being a large 5-liter bottle, it might not be the most convenient option for those with limited storage space or for pet owners who prefer smaller quantities.

While it's marketed as suitable for all life stages and various species, its specific benefits for dogs with sensitive skin make it particularly appealing to dog owners seeking a mild shampoo. The product enjoys positive customer feedback, with a high rating of 4.7 out of 5 stars, indicating satisfaction among users. It's an excellent choice for those prioritizing natural ingredients and skin sensitivity, though the need to mix it before use might require a little extra effort compared to ready-to-use shampoos.

Rating
9.8
Ingredients
Skin Type
Ingredients
Delightful scent with oatmeal essence, leaving the dog smelling clean and sweet without being overpowering.
Skin Type
The best shampoo for dogs I've ever had; it smells lovely and is great for their skin. Dogs don't scratch, have a great shine, and are easy to groom.

Buying Guide for the Best Dog Shampoos

Choosing the right dog shampoo is essential for maintaining your pet's health and hygiene. The right shampoo can help keep your dog's coat clean, shiny, and free from irritations. When selecting a dog shampoo, it's important to consider your dog's specific needs, such as skin type, coat type, and any existing skin conditions. Here are some key specifications to look for and how to choose the best one for your furry friend.
IngredientsIngredients in dog shampoo are crucial because they determine how effective and safe the product is for your pet. Look for natural ingredients like oatmeal, aloe vera, and essential oils, which are gentle and soothing. Avoid shampoos with harsh chemicals, artificial fragrances, and dyes, as they can cause skin irritation. If your dog has sensitive skin or allergies, opt for hypoallergenic formulas.
Skin TypeDifferent dogs have different skin types, such as dry, oily, or sensitive. It's important to choose a shampoo that matches your dog's skin type to avoid irritation and maintain a healthy coat. For dry skin, look for moisturizing shampoos with ingredients like coconut oil or shea butter. For oily skin, choose a shampoo that helps control excess oil without stripping the natural oils. Sensitive skin requires gentle, hypoallergenic shampoos.
Coat TypeThe type of coat your dog has can influence the kind of shampoo you should use. Dogs with long, thick coats may benefit from shampoos that help detangle and condition, while short-haired dogs might need a basic cleansing shampoo. For dogs with double coats, look for shampoos that can penetrate both layers and provide thorough cleaning. If your dog has a specific coat type, choose a shampoo designed to enhance and maintain it.
Medicated ShampoosMedicated shampoos are formulated to address specific skin conditions such as dandruff, fungal infections, or parasites. These shampoos contain active ingredients like antifungals, antibacterials, or antiparasitics. If your dog has a diagnosed skin condition, consult your veterinarian to choose the appropriate medicated shampoo. Using the right medicated shampoo can help alleviate symptoms and promote healing.
FragranceFragrance in dog shampoo can make your pet smell pleasant, but it's important to choose a scent that won't irritate your dog's skin or overwhelm their sensitive nose. Natural fragrances from essential oils are usually safer than artificial ones. If your dog is sensitive to smells, opt for a fragrance-free shampoo. The right fragrance can make bath time more enjoyable for both you and your dog.
pH BalanceDogs have a different skin pH than humans, so it's important to choose a shampoo that is specifically formulated for dogs. A pH-balanced shampoo helps maintain the natural acidity of your dog's skin, preventing dryness and irritation. Look for shampoos that mention being pH-balanced for dogs to ensure you're not disrupting their skin's natural balance.